SSE loses 230,000 customers in ‘highly competitive’ UK market

UK’s second biggest energy supplier had huge exodus of customers in three months after it raised prices by 6.9% in April

SSE lost nearly a quarter of a million customers in the three months to June as it warned that it faced “complex challenges” this year. The UK’s second biggest energy supplier has been shedding customers at a faster rate than before, with the exodus of 230,000, and 210,000 households switching to rival suppliers in the last financial year.

The “big six” firm, which is now down to 7.7m customer accounts, put up its energy prices by 6.9% or £73 in April. It blamed the losses on a “highly competitive” retail energy market.

There are now a record 58 firms in this UK market and the so-called challenger firms are gradually taking a larger share of the pie.

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ARTICLE CREDIT: The Guardian, published 21st July 2017